eCommerce is our new normal in the beverage alcohol space.
As the industry continues to grow, so does the need for direct-to-consumer fulfillment.
In 2020, global retail eCommerce sales skyrocketed to $4.28 trillion. Alcohol was not an exception, either. Customers became accustomed to ordering their drinks online for local delivery or national shipping. In 2022, customers are not moving away from online ordering.
Manufacturers and retailers that don’t start using eCommerce will miss out on a huge opportunity to boost revenue.
What is eCommerce?
eCommerce is the process of buying and selling products or services online. This can be done through a variety of platforms, such as an online store, marketplace, or even social media.
Shopify is a popular merchant platform that alcohol brands can use to create their own eCommerce stores.
Why should alcohol brands use eCommerce?
There are many benefits of using eCommerce for alcohol brands.
Some of these benefits include:
- Reaching a wider audience: With eCommerce, alcohol brands can reach a global audience. This is because people from all over the world can access online stores and purchase products.
- Direct-to-consumer fulfillment: eCommerce allows alcohol brands to sell directly to consumers, without going through a middleman. This means that brands can keep more of the profits and have more control over the customer experience.
- Increased sales: eCommerce provides alcohol brands with an easy way to increase sales. By selling online, brands can tap into new markets and reach new customers.
- Reduced costs: Setting up an eCommerce store is less expensive than setting up a brick-and-mortar store. Additionally, eCommerce can help alcohol brands save on costs like inventory and shipping.
What are the challenges of using eCommerce for alcohol brands?
There are a few challenges that alcohol brands may face when using eCommerce, including:
- Shipping and delivery: One of the biggest challenges of selling alcohol online is shipping and delivery. This is because alcoholic beverages are subject to strict regulations. Brands will need to make sure that they comply with all laws and regulations before selling their products online.
- Age verification: Another challenge that alcohol brands may face is age verification. This is because it can be hard to verify the age of someone who is buying alcohol online. Brands will need to find a way to verify the ages of their customers before they can sell to them.
- Legal compliance: As mentioned before, alcohol is subject to strict regulations. This means that brands will need to make sure that they are compliant with all laws and regulations before selling their products online.
Luckily, we can help you with all three of these roadblocks!
Despite these challenges, alcohol brands can still benefit from using eCommerce. Brands can increase their sales exponentially by selling online.
If you’re an alcohol brand that’s not using eCommerce, now is the time to start. It’s a great way to boost revenue and reach more consumers.
Direct-to-consumer fulfillment is the future of the alcohol industry, and those who don’t embrace it will be left behind.
Want help setting up your direct-to-consumer sales channel and marketing strategy?
Our team of experts would love to share their knowledge with you.